BRANDING FOR PUBLICATIONS
Access News Australia
Access News Australia is a media agency producing and distributing a range of publications. Some of the publications they produce include; Central Coast Business Access, Western Sydney Business Access, Horizons, to name a few. They also are active in creating online media through their
Access News Australia engaged with PSD Brand Design to help to lift their publications profiles with a new identity that was more reflective of the publication’s purpose and content.
PSD Brand Design engaged with Access Publications through a discovery session to fully understand the suite of publications and the strategy for each.
The Access group of publications was designed as an area focused publication concentration on business, lifestyle and community news. The previous brand was very much focused on the business market and a fresh look to encapsulate the new direction was needed.
PSD Brand Design was engaged to create a flexible brand that could be