Acrow Formwork & Scaffolding
Acrow’s heritage dates back to 1936, launched in the UK. Have you heard of the Acrow Prop? The founder invented it! It’s an adjustable prop that is preferred by builders.
In 2010, the organisation re-branded as Acrow Formwork and Scaffolding (previously, Boral Formwork and Scaffolding).
Acrow is one of the largest formwork and scaffolding companies for residential, commercial, civil and industrial in Australia. PSD Brand Design was approached by the Marketing Manager, to develop collaterals for all their online and print materials for their business to showcase strong brand consistency and clear communications of Acrow’s services and expertise.
In collaboration with the Marketing Manager, we were able to define Acrow’s service offerings and expertise. Our brand strategy and design, defined Acrow Formwork and Scaffolding, as industry experts and innovator.
We developed the website, corporate folder, internal newsletter, catalogues, corporate profile, capability statement, product brochures and more.
Today, Acrow has a strong brand and marketing materials which are consistent and showcase their point of difference in the market.
WHAT THE CLIENT SAID.
In my capacity as external MarComms consultant for Acrow Formwork & Scaffolding, I engaged the PSD team to partner with me to deliver a full suite of branding, marketing and communications strategies and objectives over a 14 month period. These included signage, advertising campaigns, marketing collaterals – online and print, as well as the design and development of the client’s website. PSD’s approach is highly professional and collaborative. Their ability to ensure the brand was reflected across all marketing tools and strategies was highly commendable. The team at PSD attention to detail and execution was fantastic and the client were thrilled with the outcomes time and again. I had the good fortune of discovering PSD just at the right time. I loved working with the team so much so that I have collaborated with them on other projects since and plan to again in the future!”
Melinda Petrie – Marketing Consultant