BRANDING FOR AGRICULTURAL SECTOR

Austea Coop

Brand Strategy
Brand Logo Identity
Visual Identity Guide
Brand Design
Print Communications
Website Design
Social Media Marketing

Background

The Australian Tea Growers Co-operative Limited (Austea), formed for the Central Coast region in NSW to provide an opportunity for local farmers to grow, process, package and export Australian grown tea. Early studies identified a need for researchers, farmers, processors, and marketers to collaborate. The Federal Government had additional recognised that forming groups of Farmers through their Farming Together Co-operative Program provided a much successful outcome. Therefore the founder of Austea was formed such an entity.

The client needing a brand that represents their values and goals to their target audience.

Approach

We were approached by The Australian Tea Growers Co-operative, to assist with their brand marketing for the new business venture Austea Coop.

Through brand strategy sessions we discovered the brands purpose and allowed us to assess the marketplace for key avenues that were the most appropriate for reaching the identified target audience.

After the initial brand strategy meeting, we creating the brand logo and visual identity systems including, the brand logo, colours, type, brand images and messaging. With this, we then created the brochure overview, prospectus, corporate identity, website design and pushed the brand out through engaging audiences via social media marketing.