The Australian Tea Growers Co-operative.

Brand Strategy
Brand Design
Print Communications
Website
Social Media Marketing

Background

The Australian Tea Growers Co-operative Limited (Austea), formed for the Central Coast region in NSW to provide an opportunity for local farmers to grow, process, package and export Australian grown tea.

The client needing a brand that represents their values and goals to their target audience.

Approach

We were approached by The Australian Tea Growers Co-operative (Austea), to assist with their branding and marketing for the new business venture. By understanding the client’s purpose and assessing the marketplace, we looked at avenues that are most appropriate for reaching the target audience.

PSD Brand Design created a full branding for Austea.

After the strategy meeting, we started on creating the visual identity that represents the brand including, the logo, brand colours, brand font, brand images and messaging that is relevant to the brand. With this, we then created the brochure overview, prospectus, letterhead, business cards, website and social media marketing, such as Facebook.