Beautique Beauty Therapy.
Brand Identity
Print Communications
Point of Sale
Reward systems
Background
Beautique Beauty Therapy were looking to establish and expand its operation on the Central Coast of New South Wales. They had been operating for several years without putting much emphasise on marketing, however new the timing was right to launch a new brand for their business.
Approach
PSD Brand Design created a full re-branding for Beautique. We began by assessing the current beauty therapy market in the local area to find a competitive advantage. From the assessment, we created the brand identity and implemented the brand identity across 3 stores located in major shopping centres around the Central Coast in NSW
The next step was to attract customers. The brand was positioned as a premium service using fully qualified staff to perform the treatments. We produced a variety of marketing posters which could be interchanged depending on both the season or event. A rewards system was also implemented which seamlessly integrated into their current CRM software.
Other marketing collaterals created for the client, such as brochures, bus advertisement, website, advertisement, newsletter, and gift cards.
