RETAIL BRANDING

Beautique Beauty Therapy.

Brand Identity
Point of Sale branding
Reward Card system design
Retail store design

Background

Beautique Beauty Therapy was looking to establish and expand its operation on the Central Coast of New South Wales. They had been operating for several years without putting much emphasis on marketing. However, the timing was right to launch a new brand for their business.

Beautique pride themselves on offering customers an environment that provides the optimum blend of treatments and products, using advanced technologies.

Approach

We began by assessing the current beauty therapy market in the local area to find a competitive advantage. From the assessment, we created the brand logo and visual identity system before implemented the brand throughout 3 retail stores located in major shopping centres around the Central Coast in NSW.

The next step was to attract customers. The brand was positioned as a premium service. By using fully qualified staff to perform the treatments. We produced a variety of marketing posters which could be interchanged depending on both the season or event. A rewards system was also implemented which seamlessly integrated into the current Beautique CRM software.

The visual identity for the 3 retail outlets was created and we project managed the installation. Other brand communications were created including price lists, brochures, bus advertisements, website design, advertising, and other point of sale collaterals.