BRANDING CENTRAL COAST & SYDNEY
On Demand Public Transport Service launch on the Central Coast for the Woy Woy Peninsula train customers.
New South Wales State Government funded a new on demand public transport service in Sydney and Newcastle suburbs in New South Wales. For the Central Coast Region, the trial service is operated by Community Transport Central Coast. The idea behind the project was to assist in changing mindsets of commuters to leave their cars at home while taking up the new transport service.
Community Transport Central Coast, worked with PSD Brand Design to design their brand identity, define their tone of voice, image, content, the creation of print collateral, website, social media, video production and engage with their target audience face to face and online.
By understanding the goals and the benefits, we formulated a strategy to reach their target audience. We had a wonderful time working on this project, seeing it from the beginning to the launch.
We received a wonderful feedback from Steven Paul, CEO of Community Transport Central Coast – “The experience we have had working with Scott and Mary from PSD has been nothing short of excellent. They have delivered a product which has been noted by our major contractor as ‘on the mark’ and a ‘complete marketing package’. They have been able to deal with varied timelines and complex compliance with ease and at all time been available to manage unexpected queries or changes. I would not hesitate to recommend them to anyone seeking to create a professional marketing campaign in any sector”
Our Director, Scott was at the launch (pictured second from the right) recently with the CEO, Chairperson, staffs from Community Transport Central Coast; a representative from Transport for NSW and staff from Liftango.
If you are looking to launch a new service or product, get in contact with us today. We will be more than happy to work with you.