JR Prosperity Partners.

Brand Consultation
Brand Strategy
Brand Design
Brand Launch
Print Communications
Website Design & Programming
Environmental Graphics
Social Media Marketing

Background

JR Prosperity Partners (JRPP) provide wealth creation strategies through properties. This client was a referral from an existing client, and they are both in the same industry. Even though they were competitors, their offerings and process were very different.

The client’s process from initial customer inquiry through to final hand over of a property portfolio was disjointed. As a result, we needed to streamline the approached. Ensuring all consultants have the marketing material to communicate the wealth creation process effectively.

Approach

We looked through the client’s current approach to educating clients on the benefits of property investment. And the communications were overwhelming and confusing.

By understanding the client’s business, we created a new logo/identity that tells the story of JR Prosperity Partners. Copywriting was provided to develop the tone and voice, then a suite of new marketing collaterals that reflected their new brand. As a result, streamlining their sales process.

Training provided to the staff members regarding their new brand. By giving the staff members understanding the story and the purpose, therefore, providing clarity. The involvement with staff members will assist in their communications with their clients and prospective clients. We also were a key speaker in their Brand Launch to present the new identity and brand to their networks and clients.

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