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BRANDING FOR REAL ESTATE

Key 2 Realty

Brand Strategy
Brand Logo Identity
Visual Identity Guide
Website Design
Brochure Design
Retail Signage
Outdoor Communications
Advertising
Background

Key2 Realty is a Central Coast-based real estate agency dedicated to managing properties in the Central Coast and Hunter regions. Managing rental investment property is their specialty and sole function.

Key2 Realty is a subsidiary of parent company Pacific Link Housing, a community housing provider. From their flat fee structure to the investment of profits back into the local community, who has a 30-year history in managing property and tenants – providing affordable housing for 2,000 residents in over 1,000 properties.

Approach

Being a startup organisation, we needed to run a variety of discovery sessions to define the brand promise, values and persona as well as defining a positioning strategy.

Key 2 Realty provided a unique offering within the marketplace with its relationship with Pacific Link Housing. Offering 3 key benefits of guaranteed rent and property make good, fixed management fees and its unique key 2 heart program which donates 10% of the company’s profits to local community programs – as a result, that is different.

PSD Brand Design worked over a 3 month period to define the brand and its visual identity, and implement the brand throughout a range of communication channels to help position the brand as a unique offering within the marketplace.

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Living Made Easy - PSD Brand Design
Living Made Easy - PSD Brand Design
Living Made Easy - PSD Brand Design
Living Made Easy - PSD Brand Design
Living Made Easy - PSD Brand Design
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PSD Brand Design

Suite 3 - Level 2 10 William Street
Gosford 2250 NSW Australia

EMAIL 
[email protected]

SYDNEY 
Tel. 02 8060 6105

CENTRAL COAST 
Tel. 02 4329 4209

OPENING HOURS
Monday - Friday 9am - 5pm
Saturday & Sunday closed

#thisisthelife

 

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