BRANDING FOR REAL ESTATE

Key 2 Realty

Brand Strategy
Brand Logo Identity
Visual Identity Guide
Website Design
Brochure Design
Retail Signage
Outdoor Communications
Advertising

Background

Key2 Realty is a Central Coast-based real estate agency dedicated to managing properties in the Central Coast and Hunter regions. Managing rental investment property is their specialty and sole function.

Key2 Realty is a subsidiary of parent company Pacific Link Housing, a community housing provider. From their flat fee structure to the investment of profits back into the local community, who has a 30-year history in managing property and tenants – providing affordable housing for 2,000 residents in over 1,000 properties.

Approach

Being a startup organisation, we needed to run a variety of discovery sessions to define the brand promise, values and persona as well as defining a positioning strategy.

Key 2 Realty provided a unique offering within the marketplace with its relationship with Pacific Link Housing. Offering 3 key benefits of guaranteed rent and property make good, fixed management fees and its unique key 2 heart program which donates 10% of the company’s profits to local community programs – as a result, that is different.

PSD Brand Design worked over a 3 month period to define the brand and its visual identity, and implement the brand throughout a range of communication channels to help position the brand as a unique offering within the marketplace.