BRANDING FOR NOT-FOR-PROFIT

Living Made Easy.

Brand Strategy
Brand Identity
Brand Guidelines
Print Communications
Website Design
Environmental Graphics
Content Writing
Social Media Marketing

Background

Living Made Easy work with people with a disability and older people. With clients who want to stay in their home but need some assistance to maintain their independence. As a result, leading the most fulfilling life possible.

When PSD Brand Design was approached, we were engaged to assess the business and deliver a strategy. To create a brand that was reflective of the business’s values, mission and engage their customers in a more meaningful way.

Approach

We assessed the current market by performing competitor analysis and engaged consumers. Doing so, provided us with insight into the client’s industry/sector. We began with developing an brand identity that tells the story of the client’s business and offerings. We then created concise messaging and developing a clear value proposition. Establishing the brand communications to engage consumers effectively, and therefore creating a market perception that was reflective of the organisations offering.

From logo creation to content development, we also created other offline and online marketing collaterals for the client. Websites, service brochure, email newsletter, office signage, vehicle decal, corporate brochure, newspaper adverts, and promotional materials.

The client’s business and the offering was much clearer. The owners provided feedback that through our collaboration, it gave them a different mindset about the brand, marketing, and business.  

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