Living Made Easy.
Brand Strategy
Brand Identity
Brand Guidelines
Print Communications
Website
Environmental Graphics
Content Writing
Social Media Marketing
Background
Living Made Easy work with people with a disability and older people who want to stay in their home but need some assistance to maintain their independence and lead the most fulfilling life possible.
When PSD were approached we were engaged to assess the business and deliver a strategy to create a brand that was reflective of Living Made Easy’s values, mission and engage their customers in a more meaningful way.
Approach
PSD assessed the current market performing competitor analysis and engaging consumers to gain insight. We began with developing a identity for the business that was reflective of their service offering and customer outcomes.
Creating concise messsaging and developing a clear value proposition, PSD developed the brand communications to effectively engage consumers and create a market perception that was reflective of the organisations offering.
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WHAT THE CLIENT SAID.
When we engaged PSD Brand Design we were a small organisation, with big aspirations. After just a few months working with PSD we believe we have grown in to a ‘proper’ business. PSD was instrumental in changing the way we think about ourselves and how we project our brand to both our employees and our customers.
There is a world of difference between where we came from and where we are now, and we would like to thank PSD for taking us on this journey – The end result is simply awesome.
Huw Pryce Lloyd – Director
