BRANDING FOR NOT-FOR-PROFIT
Pacific Link Housing.
Pacific Link Housing is a government approved, not-for-profit, social and community housing provider with 30 years experience, 900 properties and 2,000 tenants in the Central Coast and Hunter regions of New South Wales.
Pacific Link Housing were assessing their current brand agency and wanted to create a brand that was reflective of their offering and could evolve with the business as required.
The Pacific Link Housing brand was perceived to be disjointed using various messaging and styles to convey their brand. This was mainly because the branding had been developed from various different agencies.
PSD began with developing a style that gave ownership to Pacific Link Housing. Developing a range of print collateral and digital marketing materials the brand is iconically Pacific Link Housing and recognised by consumers, stakeholders and the greater community.
The new messaging reflects the organisations values and offering and intrinsically enagages their consumers and partners.
WHAT THE CLIENT SAID.
PSD Brand Design have been instrumental in developing our communications into the brand that now represents our organisation. From photography direction, messaging, assisting with our app development, video and a range of printed communication materials and organising focus group management to gain consumer insights – Pacific Link Housing could not be happier with how we are represented to our consumers through our marketing materials.
John Tuffin – PR Consultant