BRANDING FOR B2B

Regional Development Australia.

Brand Strategy
Brand Design
Print Management

Background

Regional Development Australia Central Coast (RDA Central Coast), acts as an effective conduit and facilitates the building of effective partnerships. Partnerships between governments, regional development organisations, local businesses, community groups, and key regional stakeholders. To provide strategic and targeted responses to economic, environmental and social issues affecting the Central Coast.

PSD Brand Design was approached to assist with the creation of various documents and press advertising.

Approach

Through collaboration, and working closely with key stakeholders, we understood the purpose of the documents and developed a design strategy to reach a varied audience effectively. We then planned the creative implementation of firstly the ‘Regional Development Snapshot’. The Regional Development Snapshot is a 52-page report to display vital information and statistics. The report was produced to assist businesses to gain an appreciation of the Central Coast and the region.

Further to the Regional Snapshot, an additional brochure was produced for Business Central. Business Central support business development, investment, and growth on the Central Coast.

Today, the documentation is still relevant and used by RDACC. They continue in working to grow the Central Coast region. We are proud of our collaboration with Regional Development Australia Central Coast, who advocates on behalf of businesses on the local area for growth.