ellejayne Real Estate.
ellejayne Realty is a Real Estate agent based in the Lake Macquarie region in New South Wales. And before you say anything more, yes, the name was supposed to be spelt with a lower case ‘e’.
ellejayne was a new startup looking to create an impact in the local area, a boutique agent competing against the likes of Ray White, LJ Hooker and McGrath realty just to mention a few.
We new that we needed to create an impact with the brand, create something memorable in the marketplace that resonated with the residents of the area.The colours were specifically chosen to ensure the brand look would be differentiated against the other competitors in the marketplace.
Once we had created the Brand Identity we began to fulfil the offline and online marketing that was required. Technology was a large part of the online website ensuring that for future use the website would be easily maintained while integrating with realestate.com and other online directories.
While offline we needed to implement the design with our printers that could be maintained online by the client.
The ellejayne brand is established now and the brand has been seamlessly integrated by the client time and time again.