BRANDING FOR TOURISM

Travelling Fit.

Brand Strategy
Brand Identity
Website Design
Marketing Communications
Environmental Graphics
Print Management

Background

Travelling Fit was founded in 2000, based locally on the Central Coast, NSW. Traveling Fit was the first Travel Company in Australia dedicated to the needs of the running community and their families.

In 2001, Travelling Fit approached us at PSD Brand Design, to leverage and expand their growing business.

Approach

We began working with Travelling Fit initially on a job by job basis to eventually working with their team to develop a brand strategy which flowed into a fresh re-brand and corporate visual identity which we implemented throughout various consumer brochures and marketing materials.

With the creation of a new website design and email marketing program allowed for their consumers to book events online and become part of the member program allowing customers to receive priority ticketing and event information.

With the establishment of the new brand in the market and continued business growth Travelling Fit decided to start their own event in Australia known as the Australian Outback Marathon. PSD were once again to formulate a brand strategy and communication materials to help launch and establish this new event. We designed and managed the print and distribution of advertising, race banners and bunting, shirt bibs for contestants and various other direct marketing materials for the event.

To this day, we still collaborate with Travelling Fit and we are very proud of their growing success.