Through research you gain the knowledge to form a marketing strategy that will create brand communications to reach the right audiences effectively.
A brand is only as good as the intelligence behind it. Our brand and marketing strategy team uncover valuable market and customer insights through research. This information helps to solve business problems and provide the launch pad for effective and strategic marketing and brand communications.
Our Brand Strategy Services
Brand Voice and Personality discovery
Business administration strategy and training
The true story of your brand comes from your consumers, the business foundations and your competitive advantage. PSD Brand Design see the connection of all three combine to provide brand insight that compels the aspiration of your brand.
From online research, client discovery sessions and focus groups, PSD provide a number of platforms to gain valuable market insights.
A brand positioning strategy defines what you want your customers to think of when they think of your brand. It is about defining your brand’s relevance, differentiation and credibility to your customers.
PSD find the niche in the market place that your brand owns. We help define your brand’s appeal, find what makes your brand different and position your offering through key messaging and creative implementation.
Brand Voice and Personality discovery
Your brand personality is essentially what your brand would be if it was a person. After all people connect with people everyday. So do brands. Defining your brand personality and brand voice provides your brand with a unique identity. An identity which connects with your target audience and creates meaningful relationships with your consumers.
Without a strategy of how, when, where and who you want your brand to connect with, you are throwing a dart in the wind with a blindfold on.
You might hit something if you are lucky, but you will be sure to spend a lot of time, effort and money to reach customers who don’t need your offering.
A well designed communication strategy will have purpose, provide focus and ensure your brand investment will provide valued outcomes.
Like a communication strategy, which defines what media platforms you will use to reach your customers, implementation planning looks at market timing, reaching customers at a time and place that will provide the greatest impact.
Business administration training
Developing a brand campaign is one thing, coordinating the campaign with staff and stakeholders is critical to ensure the brand has the greatest success.
PSD work with staff and administrators to provide systems training, implementation strategies and brand awareness programs.
RECENT CASE STUDIES.
WHAT OUR CLIENTS SAY...
When we engaged PSD Brand Design we were a small organisation, with big aspirations. After just a few months working with PSD we believe we have grown into a ‘proper’ business. PSD was instrumental in changing the way we think about ourselves and how we project our brand to both our employees and our customers. There is a world of difference between where we came from and where we are now, and we would like to thank PSD for taking us on this journey – The end result is simply awesome.
HUW PRYCE-LLOYD, LIVING MADE EASY
PSD are passionate about branding, and they have, and continue to, help us develop our brand identity through well considered design and clear marketing messages. We know we will receive a professional result every time and within agreed timeframes. They put forward creative ideas with enthusiasm and are extremely easy to deal with. We consult with PSD on all aspects of our marketing communications and design – and will continue to do so in the future!
ALANA BEATON, FENNER DUNLOP
Scott and the team at PSD Brand Design recently took care of the production of our new brand concept and all of the marketing material for The Property Bloke, from the initial brochure to our brand website. I cannot fault the team through the entire process, they are always attentive to every minor detail and it is no drama at all to contact them anytime with any questions, no matter how big or small. I would highly recommend PSD to anyone looking for the absolute best in brand design and development.
WAYNE JESSUP, THE PROPERTY BLOKE
Thought you would be pleased to see that Classic Blinds and Shutters are finalist for excellence in branding and marketing, and it would give me great pleasure to invite you to the gala dinner. PSD have been so key into our branding and marketing it wouldn’t feel right not to include you. Many thanks for being so instrumental in getting us to this point.
BEV FIDLER CLASSIC BLINDS AND SHUTTERS