Our approach

Our agency work as brand consultants, creative thinkers, and designers across a variety of industry sectors. And, we love what we do for our clients.

Creative Brand Agency Central Coast

Our agency works as brand consultants, creative thinkers and designers across all sectors – and we love the challenge and opportunities this involves. Our client relationships are one-on-one so you’ll always be speaking to a principal at PSD Brand Design.

From the initial planning stages, through to final implementation, PSD Brand consultants provide you with valued experience at every stage of the brand development process.

1. Brand Discovery

Our brand consultants first engagement with you is a discovery session to gain an understanding of your goals, visions, and aspirations. As a result, this provides the focus to meet the outcomes you desire. Understanding your business is just the beginning to crafting effective brands. The real story comes from your consumers, competitors, and your brand advantage.

2. Communication Strategy

A strategy helps guide a brand and focus attention. Our marketing specialists consider everything from customer insights, communications, engagement channels, and measurement. The communication strategy keeps everyone on track with what needs to be done to achieve valued outcomes.

Communication strategy document
Brand Touchpoints
Brand personality development
USP Creation
Implementation timelines
Launch implementation strategy
3. Content Messaging

Brands are created from stories. And with a great storyteller, the brand conveys real value and resonates with its consumers. Content is a mechanism for delivering your story.

4. Brand Design

It is at this point in the process we begin to put pen to paper so to speak. The strategy and the brand starts to take shape. This part of the process is one of the most diverse in its offering. We design everything from Logos and brand guidelines, brochures, sales materials, outdoor graphics, vehicle livery, and even office interiors and cutouts. If it is part of the solution to solve a business challenge – we design it.

5. Digital – Online Brand

Each online brand deserves its own personality, tone and voice to seamlessly integrate with offsite marketing. Although digital in its fundamentals is part of branding and a brands visual identity, the diverse offering of digital communications including websites, video content, search engines, and social media platforms, digital requires its own brand craft to implement effectively. Our team carefully consider user experience, interfaces, and technology platforms to create an online brand experience for audiences.

Digital strategy
Web Design & user experience
Web development
EDM design & email marketing
Video creation
Content marketing
6. Production Management

Working with you we deliver the brand to market. Managing social media, engaging with customers, staff training and brand launches are all part of what we do. We want to achieve the best outcomes for your business and will do (almost) anything to meet them.

Print Management
Brand launches
Social Media Management
Website maintenance
SEO management
Content marketing
SOME OF OUR CLIENTS.
GE Mining
RDA
vicinity
Scotts
Complete Campsite
ACROW
Fenner Dunlop
STOWE
NSW Education Public Schools
Ray White
H & R Block
WHAT OUR CLIENTS SAY...

When we engaged PSD Brand Design we were a small organisation, with big aspirations. After just a few months working with PSD we believe we have grown into a ‘proper’ business. PSD was instrumental in changing the way we think about ourselves and how we project our brand to both our employees and our customers. There is a world of difference between where we came from and where we are now, and we would like to thank PSD for taking us on this journey – The end result is simply awesome.

HUW PRYCE-LLOYD, LIVING MADE EASY

Case Study

PSD are passionate about branding, and they have, and continue to, help us develop our brand identity through well considered design and clear marketing messages. We know we will receive a professional result every time and within agreed timeframes. They put forward creative ideas with enthusiasm and are extremely easy to deal with. We consult with PSD on all aspects of our marketing communications and design – and will continue to do so in the future!

ALANA BEATON, FENNER DUNLOP

Case Study

Scott and the team at PSD Brand Design recently took care of the production of our new brand concept and all of the marketing material for The Property Bloke, from the initial brochure to our brand website. I cannot fault the team through the entire process, they are always attentive to every minor detail and it is no drama at all to contact them anytime with any questions, no matter how big or small. I would highly recommend PSD to anyone looking for the absolute best in brand design and development.

WAYNE JESSUP, THE PROPERTY BLOKE

Case Study

Thought you would be pleased to see that Classic Blinds and Shutters are finalist for excellence in branding and marketing, and it would give me great pleasure to invite you to the gala dinner. PSD have been so key into our branding and marketing it wouldn’t feel right not to include you. Many thanks for being so instrumental in getting us to this point.

BEV FIDLER CLASSIC BLINDS AND SHUTTERS

Case Study
GET IN CONTACT WITH US.

PSD Brand Design

Suite 3 - Level 2 10 William Street
Gosford 2250 NSW Australia

EMAIL 
[email protected]

SYDNEY 
Tel. 02 8060 6105

CENTRAL COAST 
Tel. 02 4329 4209

OPENING HOURS
Monday - Friday 9am - 5pm
Saturday & Sunday closed

#thisisthelife

 

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