CoastConnect Service Launch

CoastConnect Service Launch

BRANDING CENTRAL COAST & SYDNEY VIEW ALL ARTICLES On Demand Public Transport Service launch on the Central Coast for the Woy Woy Peninsula train customers. New South Wales State Government funded a new on demand public transport service in Sydney and Newcastle...
Customers First with NDIS

Customers First with NDIS

NOT-FOR-PROFIT BRANDING CENTRAL COAST & SYDNEY VIEW ALL ARTICLES With the introduction of National Disability Insurance Scheme (NDIS), the focus has switched from providers to customers. With the rollout of the National Disability Insurance Scheme, the consumers...
What is a Brand

What is a Brand

“A Brand is more than a name or logo. It is a promise and a contract with every customer with whom you are dealing” Sir Richard Branson A brand is not what you say it is. It is what your consumers says it is. Each consumer creates his or her own version of it, because...
The Basics of Branding

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly...