BRANDING STRATEGY CENTRAL COAST & SYDNEY
A brand strategy helps target your marketing efforts so you gain the maximum impact with your customers.
Are you looking to improve your sales? Is your marketing a bit hit and miss?
Branding is about making your product and services more desirable to the right consumers. A Brand Strategy will help understand the how, what, where, when, and to whom you plan on communicating and delivering your brand messages.
Our brand strategy team uncover valuable customer insights through research and understanding your business wants and desires. We help solve business problems to provide the launch pad so your marketing efforts gain maximum results for your business.
1. Marketing Strategy.
The true story of your brand comes from your consumers, the business foundations, and your competitive advantage. PSD Brand Design see the combination of all three provide brand insights that compel the aspiration of your brand. From online research, client discovery sessions, and focus groups, PSD provides a number of platforms to gain valuable market insights.
2. Brand positioning
A brand positioning strategy defines what you want your customers to think of when they think of your brand. It is about defining your brand’s relevance, differentiation, and credibility to your customers.
PSD find the niche in the marketplace where your brand can own. We help define your brand’s appeal, find what makes your brand different, and position your offering through key messaging and creative implementation.
3. Brand personality.
Your brand personality is essentially what your brand would be if it was a person. After all, people connect with people every day. So do brands. Defining your brand personality and brand voice provides your brand with a unique identity. An identity which connects with your target audience and creates meaningful relationships with your consumers.
4. Communication strategy.
Without a strategy of how, when, where and who you want your brand to connect with is a bit like trying to hit the centre of a dartboard while wearing a blindfold. You might hit something if you are lucky, but you will be sure to spend a lot of time, effort, and money on reaching customers who don’t need your offering.
A well-designed communication strategy will have a purpose, provide focus and ensure your brand investment will provide valued outcomes.
5. Implementation planning.
Like a communication strategy, which defines what media platforms you will use to reach your customers, implementation planning looks at market timing, reaching customers at a time and place that will provide the greatest impact. PSD work with our clients to facilitate an effective and considered plan to deliver your brand to market.
6. Staff training.
Developing a brand campaign is one thing, coordinating the campaign with staff and stakeholders is critical to ensure the brand has the greatest success. PSD work with staff and administrators to provide systems training, implementation strategies and brand awareness programs.
Get a free 1-hour brand discovery session.
PSD Brand Design are always here to help and if you want to understand how a brand strategy can help your business create greater impact for your marketing dollar we are offering a FREE 1-hour discovery session to get you started.
Get your free discovery session