Classic Blinds.
Brand Consultation
Brand Strategy
Marketing Communications
Environmental Graphics
Website
Online Marketing
Video Production
Background
Classic Blinds and Shutters story began in 2004. A family-owned business based in Newcastle, NSW, Australia.
Classic Blinds manufacture, supply and install blinds and shutters to commercial and residential properties in Newcastle and throughout the Hunter Region.
We were engaged by Classic Blinds and Shutters in 2011 to generate brand recognition and creation communication materials to reflect their point of difference.
Approach
Classic Blinds and Shutters had many competitors within the region. Classic Blinds’ service offerings, the quality of the custom products and customer care, differentiates Classic Blinds from their competitors. We worked with Classic Blinds to understand their objectives, goals, and vision for their business.
We created a fresh brand experience for Classic Blinds and Shutters with a new identity (logo) and marketing collaterals. This includes positioning, the tone of voice, visual identity and retail design, to reflect their brand story. The result is a memorable brand which positions the company as the leader in the industry.
Today, Classic Blinds and Shutters’ business has grown considerably. They are the leading manufacturer, supplier, and installer in the industry. Winning the 2015 Excellence in Innovation; finalist in the Hunter Manufacturing Awards; finalist in Branding and Marketing for 2017. We have become the brand custodians for Classic Blinds and Shutters and proud to be part of their successful journey.
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What the client said.
We had our meeting with an external consultant to analyse all aspects of the business and our awesome branding kept coming up as one of our core competencies, strengths and competitive advances. You have been so very instrumental in making that happen. The re-branding we did in 2011 was one of the key factors in taking us forward. Great job and thank you.
Bev Fidler – Director
