Complete Campsite.
Brand Design
Brand Strategy
Press Adverts
Environmental Graphics
Print Communications
Background
Complete Campsite is an off-road camper trailer manufacturer, based locally on the Central Coast, NSW. They contracted PSD Brand Design to assist with a re-brand.
Approach
The Complete Campsite products were made of the utmost quality with a price point reflective of this. We provided Brand Strategy and Brand Design in 2000. Starting from a fresh new logo, a slogan was developed ‘we go further’, which we pushed through all brand collaterals both offline, online and environmental graphics
The tagline ‘we go further’ a mark of excellence that communicated to consumers Complete Campsite camper trailers were reliable and trustworthy backed by the manufacturer warranty and support services.
Other marketing collaterals created for Complete Campsite, such as stationeries, corporate folder, trailer decals, banners, website, magazine adverts, product brochure, banners and more.
Today, Complete Campsite’s brand remains strong and relevant and we are very proud of our collaboration for the re-brand.
