BRANDING FOR RECREATIONAL SECTOR

Complete Campsite.

Brand Strategy
Logo Identity
Brand Design
Website Design
Advertising
Content Writing

Background

Complete Campsite is an off-road camper trailer manufacturer, based locally on the Central Coast, NSW. Established for over two decades, they offer a range of offroad camper trailers and caravans.

They contacted PSD Brand Design to assist with their re-brand.

Approach

The Complete Campsite products were made of the utmost quality with a price point reflective of this. We provided Brand Strategy and Brand Design in 2000. Starting from a fresh new logo identity. Following, a slogan was developed ‘we go further’, which we pushed through all brand collaterals both offline, online and environmental graphics.

The tagline ‘we go further’ is a mark of excellence that was communicated to customers through all collateral. It was created because their camper trailers were reliable and trustworthy backed by the manufacturer warranty and full telephone support services.

Other marketing collaterals created for Complete Campsite, such as corporate identity, corporate folder, trailer decals, banners, website design, magazine adverts, product brochure, banners and more.

Today, Complete Campsite’s brand remains strong and relevant. They are an award-winning company, that is always striving to do better. We are very proud of our collaboration for the re-brand and supporting another wonderful local company on the Central Coast