BRANDING FOR MINING SECTOR
Fenner Dunlop is an international organisation who manufacture, supply, installed and monitor a range of conveyor belt products primarily for the mining industry. With the aquisition of a range of conveyor equipment, manufacturing and diagnostic companies meant a change of direction for the organisation.
PSD was engaged to help communicate and refresh the brand to reflect the new offering and change consumer perceptions from seeing the organisation as a conveyor belt manufacturing organisation to a offering providing complete conveyor solutions.
PSD Brand Design was engaged in 2013, refresh the brand and messaging and assist with communicating the new direction of the organisation.
The branding required extensive strategy to effectively engage both existing customers, communicate the new direction to the new market and assist with the transition of staff to collaborate and own the new brand.
Today, we are still working with Fenner Dunlop and proud to see their organisation grow every year.
What the client said.
PSD are passionate about branding, and they have, and continue to, help us develop our brand identity through well considered design and clear marketing messages. We know we will receive a professional result every time and within agreed timeframes. They put forward creative ideas with enthusiasm and are extremely easy to deal with.
We consult with PSD on all aspects of our marketing communications and design – and will continue to do so in the future!
Alana Beaton – Marketing Manager