BRANDING FOR THE HOSPITALITY SECTOR

LCC Venues

Brand Strategy
Brand Identity logo
Visual Identity System
Print Communications
Website Design

Background

The business was formed of the back of two adjoining organisations. It came together to create a holistic approach to venue hire, food, and accommodation. Liverpool Catholic Club and the Mercure Hotel Liverpool share the same location. And both provide venue hire, food, and beverage services for wedding, social and corporate events. The Mercure Hotel completed the loop with its accommodation offering.

The client approached us for a full re-brand.

Approach

LCC was created to provide a specific marketing approach to Venue hire in the Liverpool area. Using ‘LCC’ the brand mark depicts the three main offering – weddings, functions, and corporate events. And as a result, signified the ability to cater for events of various sizes.

PSD crafted the new brand logo together with a visual identity system. Content was created to meet the varied audiences and the specific marketing collateral meeting each of these audiences needs. The rollout of the brand included a website design plus various brand collateral, such as event brochures, wedding brochures, advertisement, and invitations — all designed to work in conjunction with each other to support their marketing and sale activities. Therefore, providing a consistent look, feel and tone.

We are proud of the work we created for LCC Venues. We worked with their marketing manager. Together, we both had a strong vision of the outcome.