Background
The business was formed of the back of two adjoining organisations. It came together to create a holistic approach to venue hire, food, and accommodation. Liverpool Catholic Club and the Mercure Hotel Liverpool share the same location. And both provide venue hire, food, and beverage services. The Mercure Hotel completed the loop with its accommodation offering.
The client approached us for a full re-brand.
Approach
LCC was created to provide a specific marketing approach to Venue hire in the Liverpool area. Using ‘LCC’ the brand mark depicts the 3 main offering – weddings, functions, and corporate events, and as a result, signified the ability to cater for events of various sizes. Brand guidelines created, that explained the ‘why’, colour palettes, font usage, and logo usage.
The content was created to meet the varied audiences and specific marketing collateral created to meet each of these audiences needs. The rollout of the brand included a website plus various print collateral, such as event brochures, wedding brochures, advertisement, and invitations. All designed to work in conjunction with each other to support their marketing and sale activities.
