LCC Venues

Brand Strategy
Brand Identity
Brand Guidelines
Print Communications
Website

Background

LCC Venues was formed of the back of two adjoining organisations who came together to create a wholistic approach to venue hire, food and accommodation. Liverpool Catholic Club and the Mecure Hotel Liverpool share the same location – both provide venue hire and food and beverage services. The Mecure Hotel completed the loop with their accommodation offering.

Approach

LCC Venues was created to provide a specific marketing approach to Venue hire in the Liverpool area. Using ‘LCC’ the brand mark depicts the 3 main offering – weddings, functions and corporate events, and signified the ability to cater for events of various sizes.

Content was created to meet the varied audiences and specific marketing collateral created to meet each of these audiences needs. The role out of the brand included a website plus various print collateral, designed to work in conjunction with each other to support marketing and sale activities.