Pluim Group is a family owned construction company and has been established for over 70 years. The organisation has a rich history on the Central Coast, NSW.
The client approached us back in 2013. Their brand was well known though had lost its contemporary edge. The client required a simple refresh of the brand while being sympathetic to the brand’s history.
Our approach was to understand where Pluim Group history has started. And also, where they were looking to move into the future. From there we revised the colour palette and logotype styling. The identity was implemented throughout a range of onsite and offsite communications.
Our relationship with Pluim still continues. Pluim offers beautiful workmanship that we get to witness of their builds around the Central Coast, NSW.