BRANDING FOR THE CONSTRUCTION SECTOR
Pluim Group is a family owned construction company and has been established for over 70 years. The organisation has a rich history on the Central Coast, NSW. They are recognised as one of the largest and most successful builders in the region. Pluim provides construction services to various sectors, such as commercial, education, health and aged care, industrial, retail and management.
The client approached us back in 2013. Their brand was well known though had lost its contemporary edge. The client required a simple refresh of the brand while being sympathetic to the brand’s history.
Our approach was to understand where Pluim Group history has started. And also, where they were looking to move into the future. From there we revised the colour palette and logotype styling for the brand. The identity was implemented throughout a range of onsite and offsite communications including, creating a style guide, website design, and a range of internal and external brand collateral.
Our relationship with Pluim still continues. Pluim creates beautiful workmanship that we get to witness of their builds around the Central Coast, NSW. A wonderful organisation with a great history on the beautiful Central Coast. We are proud of the collaboration with Pluim and creating another strong brand for a local business.